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Drew's avatar

A&R spends became wildly high when TikTok started yielding viral "hits." Thankfully the industry learned pretty quickly that virality on TikTok does not equal real fanship, aka a durable recording career. This post makes me realize what the A&R teams have figured out, maybe the mktg teams have not.

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Andreas's avatar

It's all about quick returns, profit optimization, that's what McKinsey preaches and many managers who are now in important positions were trained and advised by this company. In Switzerland, banks, public transport, they advised Swissair and CreditSuisse (we all know what happened there). McKinsey has one of the largest alumni networks in the world, and this also leads to the influence of this company becoming ever greater...a catastrophe for humanity, and also for the sustainability of many companies and their employees.

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