I didn't really understand the premise - are you saying Spotify is failing to engage listeners and the evidence is a decline in engagement with their playlists? They have made a conscious decision to dial down playlists and dial up algorithmic playback. They'd argue this has been successful as all of their metrics are up while other DSP'…
I didn't really understand the premise - are you saying Spotify is failing to engage listeners and the evidence is a decline in engagement with their playlists? They have made a conscious decision to dial down playlists and dial up algorithmic playback. They'd argue this has been successful as all of their metrics are up while other DSP's growth has decelerated. It's not a miss in performance it's the successful outcome of a specific strategy.
I didn't really understand the premise - are you saying Spotify is failing to engage listeners and the evidence is a decline in engagement with their playlists? They have made a conscious decision to dial down playlists and dial up algorithmic playback. They'd argue this has been successful as all of their metrics are up while other DSP's growth has decelerated. It's not a miss in performance it's the successful outcome of a specific strategy.