Another Darren Hemmings article that has me nodding along so aggressively I look like I’m head banging. Credibility, integrity and career longevity has to be the driving factor over everything - This quantity hacking game not only disrespects the real fans, it simply adds more noise to the noise problem we already have on platforms.
Great article. In my experience, artists, when faced with either money or credibility, will always defer to credibility. That's probably why so many of them are broke!
This year has seen, for the first time in its history, the plateauing of social media activity across all age groups. This is the beginning of the end and hopefully ushering in a return to grassroots level community building and engagement. Something my company TokenTraxx is fully embracing.
Yeah, this is the least-kept secret of the past few years: especially if you're a musician, or manage one. Why? Because we get solicitations from these bot-herders, in cryptic DMs, fairly often.
This leaves the discussion open and focused on how to build community/fans/listeners outside of social media. BTW whilst it's noble to show how MU does what is does with integrity a very focused B2B doesn't require social media for scale like a B2C business like mainstream labels, artists and their various enablers.
Sorry, to clarify: my point re MU was that we have existed and grown for 15 years by delivering authentic connection with fans for our clients. That in turn proves that 1) it can be done, 2) it is a viable strategy for artists and 3) that one doesn't need to resort to "get rich quick" tactics in order to succeed.
I suppose, for balance, I should also state that we provide a host of services for our clients, and not all of it directly relates to fan engagement. Things like e-commerce optimisation I'd argue are more about technical improvement rather than fan engagement.
(Also, if we're trying to be balanced: MU has also built a Music Tech division that's now close to 50% of the company turnover, so our growth has also come from areas beyond recorded music.)
Another Darren Hemmings article that has me nodding along so aggressively I look like I’m head banging. Credibility, integrity and career longevity has to be the driving factor over everything - This quantity hacking game not only disrespects the real fans, it simply adds more noise to the noise problem we already have on platforms.
Great article. In my experience, artists, when faced with either money or credibility, will always defer to credibility. That's probably why so many of them are broke!
This year has seen, for the first time in its history, the plateauing of social media activity across all age groups. This is the beginning of the end and hopefully ushering in a return to grassroots level community building and engagement. Something my company TokenTraxx is fully embracing.
Yeah, this is the least-kept secret of the past few years: especially if you're a musician, or manage one. Why? Because we get solicitations from these bot-herders, in cryptic DMs, fairly often.
This leaves the discussion open and focused on how to build community/fans/listeners outside of social media. BTW whilst it's noble to show how MU does what is does with integrity a very focused B2B doesn't require social media for scale like a B2C business like mainstream labels, artists and their various enablers.
Sorry, to clarify: my point re MU was that we have existed and grown for 15 years by delivering authentic connection with fans for our clients. That in turn proves that 1) it can be done, 2) it is a viable strategy for artists and 3) that one doesn't need to resort to "get rich quick" tactics in order to succeed.
I suppose, for balance, I should also state that we provide a host of services for our clients, and not all of it directly relates to fan engagement. Things like e-commerce optimisation I'd argue are more about technical improvement rather than fan engagement.
(Also, if we're trying to be balanced: MU has also built a Music Tech division that's now close to 50% of the company turnover, so our growth has also come from areas beyond recorded music.)
Do you know what artists they worked with?
Yes, but I'm not wanting to name any as at least one is signed to labels we work with and that makes things... complicated.