This is precisely what I was saying to someone earlier. I feel like we're maybe coming to a point where the music industry needs to move from 'follow' mode back into 'lead', working to draw fans to platforms that are fundamentally more rewarding for all involved.
And ironically if more artists/teams focused on YouTube, it might even put pressure on other platforms to reconsider their model.
This is precisely what I was saying to someone earlier. I feel like we're maybe coming to a point where the music industry needs to move from 'follow' mode back into 'lead', working to draw fans to platforms that are fundamentally more rewarding for all involved.