Perhaps the future of ‘Independence’ is a more collectivised strategy. Music Co-op labels; less competition and more collaboration, embracing new methods of funding, distribution and a healthier relationship with tech that doesn’t demand that we all ‘keep up’ with its trends and rules.
Super rose tinted thinking but perhaps this is how new genuine underground movements emerge when the landscape shifts as it currently is.
Thanks for writing your newsletter. I am a big fan.
The buying spree of universal is off no consequence. You’re right that they will eventually lose the war but so will the music industry in total. Just look at the batlles of Universal and Merlin wit TikTok. The shape of things to come
Perhaps the future of ‘Independence’ is a more collectivised strategy. Music Co-op labels; less competition and more collaboration, embracing new methods of funding, distribution and a healthier relationship with tech that doesn’t demand that we all ‘keep up’ with its trends and rules.
Super rose tinted thinking but perhaps this is how new genuine underground movements emerge when the landscape shifts as it currently is.
Thanks for writing your newsletter. I am a big fan.
I agree completely Sammy. Thanks for sharing your thoughts! 🙏🏻
The buying spree of universal is off no consequence. You’re right that they will eventually lose the war but so will the music industry in total. Just look at the batlles of Universal and Merlin wit TikTok. The shape of things to come