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Well put!

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Great read as usual, Darren. I've been saying editorial should be "data-informed, not data-driven" for many years. I think you're also very right about that inflection point. People are starting to turn away from convenience culture and mindless consumption, social media and phone-addiction. It's still a counter-cultural movement, but a growing one.

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Enjoyable and thought provoking as always. Thanks.

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