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🔵 Finding calm amid the AI insanity
Why this might not prove as bad as people think...
4
🔵 AI is reinforcing the need for artist websites
Why managing your artists' narrative is more important than ever
2
🔵 Spotify payouts: a snapshot of what Joe Public thinks
I fed 900+ comments into ChatGPT to run a sentiment analysis, and the results are... telling.
1
🔵 Unpicking Spotify's rumoured AI remixing feature
How this next step might just be the straw that breaks the camel's back
9
🔵 Unpicking Universal's $500M lawsuit against Believe
Does it have a case, and is the wider rhetoric from Universal warranted?
1
🔵 The perilous state of indie's trade bodies
As companies sidestep Merlin for deals with TikTok, what does this say about our trade bodies in general?
🔵 Value creation versus value extraction
The core problem affecting the music industry is something we should be discussing more.
1
🔵 R.I.PIAS
An epitaph for the indie stalwart as it becomes another piece in Universal's empire
1
🔵 Burner accounts, AI slop and a fork in the road moment for music marketing
Is it time to stop and rethink how we're strategising marketing?
🔵 What the music industry can learn from Nike's disastrous 2024
Another case study for brand building versus 'immediate returns' marketing
6
🔵 Finally the indies make a move back towards their own ecosystem
Why the newly-formed Cargo Independent Distribution deal matters
1
🔵 Recognising the true value of indie labels
In an age of music conglomerates with a myriad of interests, let's take a mo to appreciate the classic, traditional indie record label
10
© 2025 Darren Hemmings
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